Protecting your company’s trademarks is important to grow your brand and prevent other companies from trading off your hard-earned goodwill. Below are a few things to keep in mind when creating and protecting trademarks: Choosing a Trademark There are a number considerations when choosing your company’s trademark. Among other things, you…
When Victor and Cathy Moseley announced the grand opening of their new retail store in February 1998, they could not have imagined that their decision to name their business “Victor’s Secret” would culminate in a U.S. Supreme Court decision in their favor and a subsequent act of Congress. The Moseley’s…